Keeping the Brand Alive – What Hotel Companies are Doing….
How are different companies revitalizing their brands in the face of competition for consumer loyalty? Aaron Laurie of HVS recently published a great article explaining why revitalization is a necessary part of the hotel brand life cycle. He presents some case studies on how different companies are are reviving their brands using techniques such as adding amenities, redesigning logos and brand-wide property improvement plans. Here is the article if you would like to read more: Hotel Brand Revitalization by Aaron Laurie of HVS.