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Contact Brian Resendez, CCIM at [email protected] or call (503) 577-7710
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What Could Go Wrong?

What Could Go Wrong?

August 7, 2020 11:26 pm

What could go wrong? This question came from a conversation with a well-positioned and well-seasoned hotel developer, operator, and manager in the Pacific Northwest. Now, this is someone that I have great deal of respect for as a businessman and veteran of the hospitality industry. He knows the market and has good advisors in place to provide guidance and all signs pointed towards positive growth. Back in February 2020, we all felt this way. 

Specifically, in the Pacific NW, we saw a huge increase in economic growth with massive amounts of construction in both Seattle and Portland. These major urban hubs were not alone, and this development cycle spread throughout secondary and tertiary markets in our region as well. 

Then in March 2020, everything changed. Another client warned me about “this thing called the coronavirus” coming out of China back in January and it was just being discussed as a possible threat, but nobody could predict the impact it would have for us and the entire economy. Some have said this is worse than the last few recessions combined, but that probably depends on the news and data you choose to read or believe.

Since the outbreak of COVID-19, the world as we know it has changed. It has had an effect on every segment of the economy and every hotel has been hit in one way or another. Most have been damaged financially, but even for those lucky few that are still occupying their rooms with hotel guests the new world of cleaning and sanitation to make guests feel safe and secure (along with a hundred other necessary changes) are forcing operators to think fast on their feet. 

It has been and continues to be a time of change for the entire planet. Often times change is good, brought on by stress that requires us to make adjustments to our business and lifestyle. Change means different things for everyone, whether it is repurposing your property, downsizing a portfolio, securing government assistance, or even opening a new hotel… hoping to capture the business that is still here. 

This is a tough time for almost every hotelier we know. An owner of hotels recently told me that they are “shooting to break even, and if you can do that, you are winning”.  Like many who are taking the time to read this, we have been through hard times before and we will make it through this COVID recession and come out stronger in the end. 

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“

Brian and Michelle did an outstanding job selling Bonneville Hot Springs Resort for us. We had requested that our property sale be done in a completely confidential manner so it did not interrupt our daily flow of business. They created beautiful collateral that represented our property very well and kept it current and complete. They made themselves available to tour the property for all interested parties in a non-invasive manner so we could continue to do business without neither guests nor staff being aware of the property being for sale. We would recommend Brian Resendez as a superbly competent realtor to anyone interested in selling their commercial property.

M. S. - Seller

“

It was a great pleasure and experience to work with Brian for our very first property purchase. At times negotiations with the sellers were challenging, but we always found Brian to be super-responsive, professional, and helpful. His office was prompt to communicate with sellers, follow-up with third parties, put together additional documentation, or dig up information. Anything that was needed to keep the ball rolling- Brian and Michelle were on it. 

We highly recommend their service, and it will be a pleasure for us to work with Brian and his team when we get our next opportunity.

A. A. - Buyer

“

I appreciate your service, continued support and marketing effort that you have made on the Redwood Hotel project in Grants Pass, OR. The brochure and marketing information that you have compiled for this property is excellent. I look forward to extending our business relationship.

Don Hayes - Hayes Brokerage, Inc.

“

My experience with Brian Resendez was nothing short of professional. We had a challenging year long transaction and he completely kept me and the process on track and got us all to the finish line. Brian was always a wealth of information above and beyond what was expected.  Thank you Brian!

John Holt - Land Investor

“

After researching and interviewing several leading NW hospitality brokers, it was very clear to us that Brian Resendez was the best choice.  Marketing a partial interest in a unique hospitality property presented an unusually challenging situation for any veteran broker.  Brian’s experience, creativity, hard work, patience and personal care led to a successful outcome for all parties.  We highly recommend Brian Resendez and his capable team.

Jim and Wendy Inkster -

“

Brian Resendez was my personal broker for the sale of two motels that I sold. One sold in March of 2010 and one sold in March of 2011. In selling these motels he showed great skill and professionalism, which was needed, in order to sell these motels in a down market that exists today. Brian was very aggressive and knowledgeable in getting these motels sold in a timely manner.

Charles C. Hagel - Motel Owner

“

Very difficult deal – estate (foreign beneficiary) and three buyers. Best way to describe it is:  “Maze”. But we made it. Brian was instrumental in bringing it together.

Roger Reif - Attorney

“

Brian is an outstanding Broker. He is diligent in his service to his clients, and he takes his responsibilities seriously. His connections are very deep in the hospitality industry. Not only does he seem to know everyone, even better, everyone seems to know him. I have won direct business through having Brian introduce me to one of his connections. Now that person is a client our ours as well. Brian is the kind of Broker, and the kind of person, with whom I enjoy doing business.

Mike Grubbe - Business Development Manager at SD Deacon

“

Our experience with Brian Resendez from SVN Hotels was excellent. Brian not only went the extra mile to make sure we got this deal done, he also gave us honest advice. The process from start to finish was one of the smoothest experiences we have had with an acquisition. I hope to have the opportunity work with Brian and his team on future deals. 

S. P. - Buyer

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9320 SW Barbur Blvd, #300
Portland, OR 97219

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Fax: 503-821-7935

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