How Influential are Online Hotel Reviews?
11/17/12
It turns out online hotel reviews are very influential for the users of TripAdvisor. In fact, according a recent survey conducted on behalf of TripAdvisor, 53% of users said that they won’t book a hotel that hasn’t been reviewed. So why is this such a big deal? Go ahead and Google any hotel and see what travel-site ranks highest on the results page. There is a good chance that TripAdvisor is listed right under the hotel website and maybe even above it. So even if travelers aren’t using TripAdvisor they are likely to see the reviews. The study also found that people generally don’t pay attention to extreme comments and that hotel management can win points by responding to negative feedback . To learn more about the study, read the article provided by Hotel Online: http://www.hotel-online.com/News/PR2012_4th/Nov12_CrucialReviews.html